PR Evaluation & Media Insights Specialist
CIPR EA Outstanding Young Communicator 2019

I am an Account Director based in CARMA‘s UK team in London. My mission is to help organisations navigate their communications landscape by providing interpretive analysis, actionable insights and strategic guidance.
I have experience working on international media analysis solutions for governments and corporations.

About Me


  • Master’s in Corporate Communications and Public Affairs (RGU, Aberdeen)
  • Bachelor’s in Journalism and Communication (EJC, Toulouse)
  • Specialist Diploma of Crisis Communication (CIPR, London)
  • Finance Essentials (ImperialBusinessX, edX)
  • Justice (HarvardX, edX)

What I can help with

PR evaluation and measurement

Corporate communications

Crisis management


What People Say

Jennifer has demonstrated her passion, pride and commitment to self improvement, whilst championing strategic evaluation of the impact of public relations. The judges were impressed with her energetic approach, the careful analysis and value she is developing for clients, as well as the positive impact she has delivered. Her focus and belief in weaning the industry away from AVEs is commendable. As a young communicator, Jennifer has already been making an impact to the reputation of the PR profession, pushing back on AVEs and educating clients on better measurement approaches.

CIPR East Anglia
PRide Awards Judges

“Working with Jennifer at the beginnings of her career was fabulous. She combines passion, enthusiasm and ambition which is infectious for both the team and client partners. She has a charming way with clients and is a genuine self-starter that thrives off a challenge.”

Daniel Fanshawe, Client Director at Kantar Millwards Brown

“Jennifer was a great asset to the Audi PR team through her work at Prime and supported us on numerous occasions with bespoke reporting and daily analysis and measurement of various PR activities that required detailed analytical understanding. Jennifer was attentive in her role, always demonstrated a good understanding of the brand and what was required.”

Camilla Scanes, Media Relations Manager at Audi UK



I’ve had the opportunity to hold various sessions on the topic of PR measurement and evaluation for various private professional groups and students.

Who I’ve worked with

Where I’ve been featured in