A review of the latest PR reference delving into authentic marketing and communications in the purposeful age. For we communicators, the concept of ‘purpose’ has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly what it implies? Purpose and reputation are very different and shouldn’t beContinue reading “Why Purpose and PR Measurement Must Work Hand-in-Hand”
Category Archives: Evaluation & Measurement
From PR analyst to crisis comms hero: How to leverage planning to mitigate risks
Risks are omnipresent. But does it mean that communicators are equipped to deal with risks? For PR practitioners, 2020 reinforced three ideas: Risks are omnipresent; Communicators should plan and prepare for the worst; When the s*** hits the fan, it’s all about turning risks and threats into opportunities to do better for when the nextContinue reading “From PR analyst to crisis comms hero: How to leverage planning to mitigate risks”
From France to the UK: What my travels have taught me about strategic planning
For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue reading “From France to the UK: What my travels have taught me about strategic planning”
Covid-19 crisis: A brief monitoring and evaluation guide for communicators
If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and valuable. As IContinue reading “Covid-19 crisis: A brief monitoring and evaluation guide for communicators”
How to measure authenticity to strengthen your corporate image
Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieveContinue reading “How to measure authenticity to strengthen your corporate image”
Overestimating the effects of AI on PR measurement is dangerous
Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for PR measurement. One lesson stands out: we need to cut through the hype to see AI as it really is. AI offers exciting prospects, especially for measurement professionals. From social listening to monitoring tools, machine intelligenceContinue reading “Overestimating the effects of AI on PR measurement is dangerous”
Jesper Andersen: “An insight is an actionable piece of information presenting a choice”
I’ve had the immense pleasure of catching-up with an inspirational figure in the world of PR measurement and evaluation: Jesper Andersen. Jesper is the founder and managing director of Quantum PR Measurement. Seeing an industry unable to reach its full strategic potential because of poor measurement and accountability, his mission is to make measurement andContinue reading “Jesper Andersen: “An insight is an actionable piece of information presenting a choice””
Crisis management: measuring the attributes of success… and failure
How can success be measured after a reputational crisis? Is there any valid metric to measure organisational change? I asked those questions to one of the panelists during a presentation about crisis response at Cision’s CommsCon last month. The answer I got to those questions? “It is little bit tricky”. Coming from the research andContinue reading “Crisis management: measuring the attributes of success… and failure”
Organisations can and should be ready when a crisis hits
Research, evaluation and planning are at the very core of the strategic function of PR. In crisis times, providing a solid basis of information is vital to enable organisations to thrive and survive their hostile environment. To many extents, issues and crises are relatively predictable. Famously, Bazerman and Watkins describe crises as “predictable surprises”, deploringContinue reading “Organisations can and should be ready when a crisis hits”
People are confused by PR measurement – Here is how to communicate about it effectively
PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to measure the value of publicity”. The article itselfContinue reading “People are confused by PR measurement – Here is how to communicate about it effectively”
Jennifer Sanchis 