Is thought leadership evaluation the answer to fake news and fake followers?

The fake news and fake influencers crisis have left social media and giant tech companies under scrutiny. Actions have been taken to tackle authenticity issues with organisations attempting to monitor, measure and clean content from our digital platforms. Influencer marketing and advertising continue to fuel debates about digital integrity and online trust. Meanwhile, the influencer

How my masters’ dissertation helps me with my work in research

Media audiences are generally aware of journalists’ biases and newspapers’ ideologies but struggle to define what parameters make a story subjective. So for my masters’ dissertation, I decided to start with a story, the Charlie Hebdo attacks, to understand the various ideologies at stake in the British media. The facts In January 2015, two gunmen forced their way into a satirical magazine office based in Paris. After the

Aligning content analysis with journalism: A better path to public relations success

Before I conducted Public Relations research and evaluation, I worked in Paris for national news and specialized media outlets as a freelance journalist. Since my day-to-day work consisted of collecting, checking, compiling and commenting on facts, I found that Research occupied most of my time and that Public Relations professionals rarely anticipated my needs as a journalist.