We need to see audiences as content creators to counter disinformation

Fake news is not a new phenomenon but its current scope is alarming. According to the latest 2018 Edelman Trust Barometer, 63 percent of the U.S. general population finds it difficult to distinguish between what is real news and what is fake. Dr Jon White’s new series on the challenges of disinformation faced by public relations

Media industry: Four important lessons from Jeremy Paxman’s last interview

Jeremy Paxman went unmasked in his last interview given to The Times magazine (24.09.2016). As one of Britain’s most popular and controversial journalists, Paxman, 66, has amassed various juicy anecdotes and has led “war-gaming” interviews with the most influential public figures for the last decade on Newsnight for the BBC. Besides the very personal statements

Is objectivity actually dangerous for the future of journalism?

The End of Newspapers and The Future of Information. That is the book I took on holiday with me last month in which Bernard Poulet (yes, he is French) puts forward an interesting point at the beginning of the book directly questioning the role objectivity in journalism. Coming from a French background and having followed

Why are there so many former journalists in PR?

The Big Partnership in Aberdeen offered me the opportunity to have a placement in their Aberdeen office! I was so delighted to be able to have an experience in one of the busiest PR agency in Scotland. I have learnt a lot and now that this is over, I have decided I would write a