The Digital Pivot: How to Master Doing Business Online

The concept of the “Digital Pivot” is essential to modern business survival. It refers to making the jump into online marketing. As Eric Schwartzman puts it, the author of the latest book I read, “the digital pivot is a journey from the old to the new way of doing business.” Competition online gets stiffer every

Why Purpose and PR Measurement Must Work Hand-in-Hand

A review of the latest PR reference delving into authentic marketing and communications in the purposeful age. For we communicators, the concept of ‘purpose’  has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly what it implies? Purpose and reputation are very different and shouldn’t be

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made you choose your career, helped you pass your exams, or inspired the topic of your dissertation, it’s likely we all remember one seminal text above all others. For me, that special book

From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audience

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the time

How can PR secure a seat at the Board table? Oxford experts’ top tips

2 in 10 execs don’t know what PR stands for. It is the disturbing conclusion of recent research published by the CIPR’s Influence Magazine. It is in this context that the Public Relations Oxford group held its latest event about PR’s seat at the Board table. We have got to wonder: how can directors value

How to measure authenticity to strengthen your corporate image

Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieve

Overestimating the effects of AI on PR measurement is dangerous

Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for PR measurement. One lesson stands out: we need to cut through the hype to see AI as it really is. AI offers exciting prospects, especially for measurement professionals. From social listening to monitoring tools, machine intelligence

Lucy Eckley: “Calling yourself a freelance communications consultant is too broad”

I caught up with Lucy Eckley, an independent consultant who has been in the world of PR for more than 20 years. With her mix of marketing, business and communication strategy experience, she has been advising CEOs and leadership teams at some of the UK’s best-known companies for more than a decade. In addition to her

Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is

Pop the champagne (excuse my Frenchness)! I am celebrating my one-year anniversary as a content editor for the Public Relations Oxford group! This time last year, everyone was preparing for the General Data Protection Regulation (GDPR). I attended this event at the Jericho Tavern (Public Relations Oxford’s local) to support my PRIME Research colleagues (Nadin