Everybody has their own favourite brands, that’s why PR should broaden its spectrum to optimise results

Everybody has their own favourite brands. That is just a fact. Take the recent Brexit vote for example: some journalists reported about the favourite brands of the Remain versus Leave voters, as a certain category of people is drawn to some particular brands rather than others. The sense of brand image exists. Brand perception is

Brexit actually brings new opportunities to prove the value of PR

The referendum results in the UK came as a surprise to the majority, including the Brexit campaigners. The advent of post-truth communication, the emergence of fake news in social media and even in traditional outlets, polling, activist leadership and media bubbles lead us to re-think the old ways of interacting with the general public. PR

How Trump has revolutionised political communication

Clinton and Trump’s differences in the media are quite sharp as we have all witnessed during these last few weeks. Both embody two different visions of politics and more broadly, America’s image. This resulted in tailored and antagonistic communication strategies for their campaigns. Nobody thought Donald Trump would be the last one standing, particularly the

Media industry: Four important lessons from Jeremy Paxman’s last interview

Jeremy Paxman went unmasked in his last interview given to The Times magazine (24.09.2016). As one of Britain’s most popular and controversial journalists, Paxman, 66, has amassed various juicy anecdotes and has led “war-gaming” interviews with the most influential public figures for the last decade on Newsnight for the BBC. Besides the very personal statements

Is objectivity actually dangerous for the future of journalism?

The End of Newspapers and The Future of Information. That is the book I took on holiday with me last month in which Bernard Poulet (yes, he is French) puts forward an interesting point at the beginning of the book directly questioning the role objectivity in journalism. Coming from a French background and having followed