Communicate in a Crisis: The Guide for PR Pro Survival

Everybody makes mistakes. That’s to be expected. But that’s why we communications professionals measure, right? It’s about having the insights and ability to course-correct potential failures, provide guidance during unexpected events, advise around challenging contexts, mitigate risks and assist with resolutions. And while often people think of PR Measurement as a tool to evaluate theContinue reading “Communicate in a Crisis: The Guide for PR Pro Survival”

Why Purpose and PR Measurement Must Work Hand-in-Hand

A review of the latest PR reference delving into authentic marketing and communications in the purposeful age. For we communicators, the concept of ‘purpose’  has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly what it implies? Purpose and reputation are very different and shouldn’t beContinue reading “Why Purpose and PR Measurement Must Work Hand-in-Hand”

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made you choose your career, helped you pass your exams, or inspired the topic of your dissertation, it’s likely we all remember one seminal text above all others. For me, that special bookContinue reading “Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR”

From PR analyst to crisis comms hero: How to leverage planning to mitigate risks

Risks are omnipresent. But does it mean that communicators are equipped to deal with risks?  For PR practitioners, 2020 reinforced three ideas: Risks are omnipresent; Communicators should plan and prepare for the worst; When the s*** hits the fan, it’s all about turning risks and threats into opportunities to do better for when the nextContinue reading “From PR analyst to crisis comms hero: How to leverage planning to mitigate risks”

From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue reading “From France to the UK: What my travels have taught me about strategic planning”

Crisis knowledge management: Where to start

The economic locomotive has so badly derailed that it is now certain: there is no going back to normality as we knew it. Especially in the UK. Some businesses have stood out for their badly-handled crisis response.  In the early crossfire of criticism, Virgin’s Richard Branson was branded as one of the real villains ofContinue reading “Crisis knowledge management: Where to start”

Supporting diversity and inclusion efforts during Covid-19

There are many lessons to be learnt for communicators and the way to look is forward. But let’s not forget where we’ve invested so many efforts in prior to the pandemic. It might help us better support our stakeholders during this challenging time. The Covid-19 crisis took most organisations by surprise, but the opportunity toContinue reading “Supporting diversity and inclusion efforts during Covid-19”

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the timeContinue reading “Covid-19: How entrepreneurial spirit can boost PR efforts”

Covid-19 crisis: A brief monitoring and evaluation guide for communicators

If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and valuable. As IContinue reading “Covid-19 crisis: A brief monitoring and evaluation guide for communicators”

Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse

When we think about PR, we often think about its creative aspects. The campaigns, photo shoots and fancy press events. But when a crisis hits, strategic communications can quickly become a life-or-death matter. In September 2019, Thomas Cook announced its compulsory liquidation. To repatriate more than 150,000 holidaymakers stranded abroad, the Civil Aviation Authority (CAA)Continue reading “Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse”