The Digital Pivot: How to Master Doing Business Online

The concept of the “Digital Pivot” is essential to modern business survival. It refers to making the jump into online marketing. As Eric Schwartzman puts it, the author of the latest book I read, “the digital pivot is a journey from the old to the new way of doing business.” Competition online gets stiffer everyContinue

Communicate in a Crisis: The Guide for PR Pro Survival

Everybody makes mistakes. That’s to be expected. But that’s why we communications professionals measure, right? It’s about having the insights and ability to course-correct potential failures, provide guidance during unexpected events, advise around challenging contexts, mitigate risks and assist with resolutions. And while often people think of PR Measurement as a tool to evaluate theContinue

Why Purpose and PR Measurement Must Work Hand-in-Hand

A review of the latest PR reference delving into authentic marketing and communications in the purposeful age. For we communicators, the concept of ‘purpose’  has been on everyone’s lips and on everyone’s agenda. But do we really understand what it means, and more importantly what it implies? Purpose and reputation are very different and shouldn’t beContinue

Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made you choose your career, helped you pass your exams, or inspired the topic of your dissertation, it’s likely we all remember one seminal text above all others. For me, that special bookContinue

From PR analyst to crisis comms hero: How to leverage planning to mitigate risks

Risks are omnipresent. But does it mean that communicators are equipped to deal with risks?  For PR practitioners, 2020 reinforced three ideas: Risks are omnipresent;Communicators should plan and prepare for the worst;When the s*** hits the fan, it’s all about turning risks and threats into opportunities to do better for when the next crisis comes.Continue

From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue

Crisis knowledge management: Where to start

The economic locomotive has so badly derailed that it is now certain: there is no going back to normality as we knew it. Especially in the UK. Some businesses have stood out for their badly-handled crisis response.  In the early crossfire of criticism, Virgin’s Richard Branson was branded as one of the real villains ofContinue

Supporting diversity and inclusion efforts during Covid-19

There are many lessons to be learnt for communicators and the way to look is forward. But let’s not forget where we’ve invested so many efforts in prior to the pandemic. It might help us better support our stakeholders during this challenging time. The Covid-19 crisis took most organisations by surprise, but the opportunity toContinue

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the timeContinue

Covid-19 crisis: A brief monitoring and evaluation guide for communicators

If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and valuable. As IContinue