Everybody has their own favourite brands. That is just a fact. Take the recent Brexit vote for example: some journalists reported about the favourite brands of the Remain versus Leave voters, as a certain category of people is drawn to some particular brands rather than others. The sense of brand image exists. Brand perception isContinueContinue reading “Everybody has their own favourite brands, that’s why PR should broaden its spectrum to optimise results”
Tag Archives: marketing
How Trump has revolutionised political communication
Clinton and Trump’s differences in the media are quite sharp as we have all witnessed during these last few weeks. Both embody two different visions of politics and more broadly, America’s image. This resulted in tailored and antagonistic communication strategies for their campaigns. Nobody thought Donald Trump would be the last one standing, particularly theContinueContinue reading “How Trump has revolutionised political communication”
Why are there so many former journalists in PR?
The Big Partnership in Aberdeen offered me the opportunity to have a placement in their Aberdeen office! I was so delighted to be able to have an experience in one of the busiest PR agency in Scotland. I have learnt a lot and now that this is over, I have decided I would write aContinueContinue reading “Why are there so many former journalists in PR?”
Jennifer Sanchis 